Contemplating starting a blog? Blogging is a marvellous thing to become involved in and can lead to a number of great opportunities. But before you dive in, it’s well worth firstly going for a step back and thinking about a few essential things.
Listen up. Starting a blog is rather easy, but getting it right is a lot more difficult and there are several decisions to make along the way. Listed here are 12 things you need to know before you even start up a blog:
1. Self-Hosted WordPress Blog
You might be wondering about the best option for how to start a free blog. Would you produce a WordPress blog, or would a platform like Blogger suffice? How about something such as SquareSpace or Wix?
I think, a self-hosted WordPress blog (ie. WordPress.org) is by far and away your best option.
There are many main reasons for this:
Firstly, a self-hosted WordPress blog gives you complete ownership and power over everything you do. There are many themes and plugins for WordPress, while it’s also great to understand that nobody can come along one day and take down your blog as it ‘breaks’ some kind of rule. That’s a big trouble with many platforms!
Once you have installed WordPress (it’s free and many hosts permit you to do the installation with just a few clicks), you can essentially do whatever you like. You’ll must spend a little bit of cash on hosting and a domain address, but those may be picked up pretty cheaply.
2. Make a Brand
To create a successful blog and stick out from the crowd, you need to work to produce a distinctive brand. This means decide on a very specific niche and working to develop a brand that really speaks to your audience.
Exactly what makes a brandname?
Well, it calls for a variety of things such as the name, logo, visual imagery, the tone/personality of your respective writing, the consumer experience, and so on. Consider great bloggers like Seth Godin. You typically know exactly what you’re getting whenever you visit his blog – and that’s what you ought to do, too.
To reach your goals, you should stand above the crowd and confer with your audience. What’s your niche? What would you like to be known as? What’s the personality of your respective blog will be? Will your blog be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You can have the best looking blog worldwide, however it doesn’t matter a jot if the content is crap!
To have success whilst keeping people returning for more (that is surely what every blogger wants), your posts must be top quality and deliver on what exactly you’ve promised.
Make certain each post is well researched and it has a clear point. Help it become interesting to learn by injecting some your very own personality into each post – or tell stories to take it alive.
Remember: content articles are king, so make certain it’s as great as it possibly can be!
4. Blog Regularly
Blogging regularly is absolutely important. If you need how to start a blog to have just about any impact, you just cannot go weeks or months without making a post!
When you initially setup your blog site, it’s easy in the first place great intentions and boast about how you’re intending to make a new post six times every week. But unless you’re superman/woman, the truth is that staying on a schedule such as that is utterly unrealistic.
To present yourself the perfect chance of success, be realistic about how often you’re gonna post and set up a schedule in order to meet that goal. You might like to prepare your articles in advance then use a post scheduler to post it to the blog with a given day.
5. Visual Content is Key
Visual content articles are becoming an ever-bigger area of the blogging world. I’m speaking about videos, graphics, photos, infographics, etc.
Make sure every post you will be making contains some form of visual content. It really helps to bring your blog site alive and may greatly increase the number of people who click through to your site – especially from social media marketing.
Not really a graphic designer whizz kid? Don’t worry! Something like Canva is provided for free and super simple to use, or you might outsource it to your design professional.
6. Connect To Other Bloggers
It’s easy to see other blogs as competitors, but you should actually have a look at them as your friends. Experience tells me that the success often is determined by connecting with many other bloggers and making yourself known to the important thing players with your niche.
Discuss their blogs and participate in the conversation. Share their posts on social media. Create a relationship along with them and get on their own radar! Believe me, it’ll really help the chances of you success.
7. You Need To Build an Email List
Imagine having the capacity to send 500 individuals to your brand new article within minutes, or having the opportunity to instantly send traffic to an offer you’re promoting for an affiliate.
Once you have an e-mail list, you have the capability to do all of this and much more!
You’ve probably heard the expression “the cash is within the list” – and i also can absolutely and categorically let you know that it’s the honest truth. If you’re starting a new blog, be sure to begin to build an email list from day one.
8. Paying for Advertising
There are many great free techniques for getting traffic to your website. You can work on SEO and obtain traffic from Google. You are able to write guest posts for other blogs, or use social media marketing to share relevant content and have new followers.
But while free methods are fantastic, it’s also worth considering paid methods like Facebook advertising. If you it right, you may achieve your goals faster and almost instantly reach out to new people.
A word of warning: Don’t throw a lot of income with the wall and hope it sticks! Set a compact budget (e.g. $20) and test the liquid to see if the system functions.
9. Responsive Design is necessary
Those days are gone when most people browsed the world wide web on their desktop computer. Nowadays, it’s information on smartphones and tablets.
If you’re planning to setup a fresh blog in 2017, please, please, PLEASE ensure it is responsive and easily viewable on mobile devices! It’ll make the viewing experience a lot better for the visitors, and possesses certain SEO benefits, too.
10. Keep in mind Increasing Security Threats
When starting a blog, it’s essential for taking security seriously. Blogs are susceptible to hackers and also other online threats, so it’s absolutely vital to take steps to shield your web site as far as possible. Believe me, you don’t want the hassle of sorting out a hacked blog because it may be a complete and utter pain within the arse!
Firstly, ensure your site and plugins will always be up-to-date and running the latest versions. This can include the WordPress installation, your theme with each plugin.
Secondly, be sure you put in a basic WordPress security plugin to assist guard against common threats and acquire alerted in the event the worst happens. WordFence, BulletProof Security and iThemes Security are three of the very most popular.
11. You should Think Of SEO
Where would you go if you’re trying to find information? Typically, the answer is Google, so you’d be absolutely CRAZY to disregard it as a traffic source.
If you want to get visitors from Google, you should think of Search Engine Optimisation (SEO). I could write a complete book for this subject, for the time being you need to simply get the 30deyypky right.
Base each article around a specific keyword – and make sure to include that keyword a few times in the post. Don’t go crazy!
Furthermore, it’s worth installing a search engine optimisation plugin like Yoast SEO. This is a free tool that gives you the ability to optimize your website quickly.
12. Blogging is Hard Work
Finally, it’s crucial that you understand that blogging is tough work.
Many people desire putting together how to start your own blog and achieving instant overnight success, but the reality is that it’s bloody work and needs consistent effort over years and years. If you’re ready to position the effort it, it’s well worth it though and literally has the ability to change your life.